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| Image source: copyblogger.com |
The results of the study showed that 2013 will be the year of content.
The continued emergence of content marketing as a standalone discipline was shown to be the single most significant digital marketing trend. The findings showed that 38 percent of agencies and 39 percent of companies rated content marketing as their top priority in digital marketing, and 52 percent of marketers said that targeting and personalizing content is a key factor in their digital strategy for 2013. “Great content” will also be spread through social channels and will be consumed everywhere.
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| Image source: power-marketing.com |
Other points raised by the study include the following:
- The respondents have listed social media engagement lower down their list of priorities, compared to a year ago.
- Industry professionals see mobile optimization as the most exciting digital marketing trend opportunity for 2013.
- 2013 also calls for the rise of the “Pi-shaped marketers.” To meet the demands of omnichannel customers, these marketers must be creative (can understand brands and storytelling) and analytical (data-driven, and can use analytics to optimize).
- The study states that the marketing tasks for 2013 are as follows: (1) creating engaging, consistent content on multiple platforms, (2) joining online and offline data, and (3) measuring with greater accuracy and optimizing accordingly.
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| Image source: econsultancy.com |
Mitch Berman specializes in creating innovative B2B and digital consumer products and services. He is a principal at Blend Digital and the founder of ZillionTV Corporation. This Twitter page provides more information about his work.
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